{"id":4000,"date":"2023-05-04T14:03:18","date_gmt":"2023-05-04T19:03:18","guid":{"rendered":"https:\/\/www.bankobeverage.com\/?post_type=blog&p=4000"},"modified":"2023-06-27T15:34:16","modified_gmt":"2023-06-27T20:34:16","slug":"banko-beverage-cos-beers-through-the-years-1933-our-first-beer","status":"publish","type":"blog","link":"https:\/\/www.bankobeverage.com\/blog\/banko-beverage-cos-beers-through-the-years-1933-our-first-beer\/","title":{"rendered":"Banko Beverage Co\u2019s Beers Through the Years: 1933 \u2013 Our First Beer"},"content":{"rendered":"

The end of the Prohibition Era was highly celebrated across the United States \u2013 and for good reason. Not only did this momentous occasion have a tremendous impact on culture and social life, but it also enabled companies like Banko Beverage Co to begin distributing alcoholic beverages and become one of the most trusted distributors in the Greater Lehigh Valley area. Here, we tell the story of how we began distributing Schaefer Beer, our first beer product, in 1933.<\/p>\n

\"SchaeferWhat Is Prohibition?<\/h2>\n

Beginning in 1920, the Prohibition Era<\/a>, as it became known, marks the time in U.S. history when alcohol production, sales, and transportation became illegal. After the Volstead Act was passed, the 18th<\/sup> Amendment to the U.S. Constitution took effect, banning activities related to manufacturing alcohol for the consumer market.<\/p>\n

By this point in history, Americans already had a soft spot for imbibing their favorite beverages and were unready to give up alcohol for good. The legislation proved to be a challenge to enforce, and after 13 years, Congress was ready to make a change. The 21st<\/sup> Amendment to the Constitution was adopted by Congress, which would repeal the 18th<\/sup> Amendment.<\/p>\n

How Prohibition Led to Our First Beer Distribution<\/h2>\n

Prohibition ended on December 5, 1933, marking the beginning of a very successful journey for Banko Beverage Co, which began as a soda distributor. As soon as it became legal again, we began distributing our first alcoholic products with a brand called Schaefer Beer, and other notable brands<\/a> were soon added to the roster. At the time, our team<\/a> worked diligently to increase Banko Beverage Co\u2019s distribution area and tirelessly promoted our products to big-name customers \u2013 some of whom became loyal purchasers of Schaefer Beer and other products.<\/p>\n

While we are physically located in Allentown and Jessup, Pennsylvania, we now serve as the go-to beverage distributor for countless clients in the following areas \u2013 and it\u2019s all thanks to the efforts of our employees in the 1930s:<\/p>\n